Switch from Fresha
Fresha is free, but "free" has a distribution and a data cost. Read this before switching either way.
Fresha's headline is that the software is free; the business model runs on marketplace commissions, in-app card processing, and (optionally) marketing spend inside the Fresha ecosystem. Booked is the opposite bet: a small flat monthly price, no marketplace, your list is yours.
The honest comparison
| Fresha | Booked | |
|---|---|---|
| Monthly software fee | $0 | $9 (Starter), $19 (Pro) |
| Card processing | Fresha's rate (varies) | Flat 2.75% |
| Marketplace listing | Yes (drives new clients, keeps you inside their ecosystem) | No |
| Customer list ownership | Shared with the marketplace | Yours only |
| Feature scope | Broad | Deliberately narrow |
Export from Fresha
Fresha admin → Reports → Clients → Export CSV. Booked's importer accepts the file directly.
Weigh the switch honestly: if a meaningful share of your new-client acquisition is coming from the Fresha marketplace, leaving costs you that channel. If not, you gain a customer list you fully own and a flat cost you can predict.