Can I change my shop URL later?
Yes, but every printed card and social link pointing at the old one will 404.
Yes — once. Booked allows a shop exactly one slug change. The second attempt is refused by the database rather than by a screen, so there is nothing support can do about it afterwards.
Open Dashboard → Profile → Public URL, type the new slug, save. The switch is instant.
What breaks
- Business cards, signs, QR codes, stickers, and email footers with the old URL.
- Google Business Profile "book online" link, if you set it.
- Instagram bio link, Linktree, Beacons, etc.
- Any customer who bookmarked your page.
We do not forward the old slug to the new one — the old address returns a "page not found". If someone else claims your old slug five minutes after you drop it, they get it.
Bookings already made are unaffected. A confirmation link is keyed on the booking's reference, not on your slug, so every appointment in the diary keeps working and every customer keeps their cancel and reschedule buttons.
When it is worth doing anyway
- The old slug was a typo or an interim placeholder.
- You rebranded and the old name is misleading.
- You bought a shorter matching domain and want to unify handles.
When to leave it alone
- You just want it to look different. Cosmetic changes are not worth the broken links, and they cost you the only rename you have.
- You are opening a second location. Add a Location instead — Booked handles multi-location under one brand slug, at
booked.co/<brand>/<location>.
If you do it
Do it on a quiet day, and in this order: change the slug, then update your Instagram bio, your Google Business profile, your voicemail and your booking links, then print anything new. The gap between the change and the last link being updated is the window where customers hit a dead page.