Claim your shop URL
Your shop lives at booked.co/<slug>. Pick it once, print it on cards, put it in your Instagram bio.
Your public booking page is one URL: booked.co/your-shop. Customers type it, tap it, save it. Change it too often and people who bookmarked you land on nothing.
Slug rules
| Rule | Detail |
|---|---|
| Characters | Lowercase letters, numbers, and single hyphens |
| Length | 3 to 30 characters |
| Hyphens | Not at the start or the end, and never two in a row |
| Reserved words | About sixty are blocked — notes, help, auth, dashboard, admin and the rest of the site's own paths |
| Uniqueness | First to claim wins; we do not reassign live slugs |
A reserved or taken slug is refused when you save, not while you type, so do not be surprised by a late rejection.
How to pick a good one
- Match your Instagram or Google Business Profile handle if you can. One handle, one URL to remember.
- Skip the city unless you plan to open a second location under the same brand. A brand-only slug ages better — and locations hang off it as
booked.co/<brand>/<location>. - Avoid hyphens if you can.
bladeandbrushreads faster thanblade-and-brush, and it survives being read out over the phone.
Set it
- Open Dashboard → Profile.
- Under Public URL, type your slug. We check the format as you type.
- Save. Your page is live at
booked.co/<slug>immediately.
You get one rename, ever
This is the part worth reading twice. Booked allows a shop to change its slug exactly once; the second attempt is refused by the database, not by a screen, so there is no appeal to support.
Old URLs are not forwarded either. Everything pointing at the old address — cards, signs, QR codes, the Google "book online" button, a customer's bookmark — stops working the moment you save.
Pick carefully now, and treat the one rename as insurance against a typo rather than as room to experiment. See Can I change my shop URL later?.