Plans compared: Starter, Pro, SMS add-on
One row per plan, one column per thing that matters. The whole pricing story on one screen.
Two plans, one add-on. No hidden tiers, no per-booking fees.
| Feature | Starter | Pro | + SMS add-on |
|---|---|---|---|
| Yearly price (default) | $90/yr ($7.50/mo) | $190/yr ($15.83/mo) | +$50/yr ($4.17/mo) |
| Monthly price | $9 | $19 | +$5 |
| Bookings per month | Unlimited | Unlimited | Unlimited |
| Staff members | 1 | Unlimited | Unlimited |
| Email confirmations & reminders | Yes | Yes | Yes |
| SMS reminders | — | — | 500/cycle |
| Customer CRM & history | — | Yes | Yes |
| Deposits (3.75% + 45¢) | — | Yes | Yes |
| Extra locations | — | $9/mo or $90/yr each | $9/mo or $90/yr each |
Yearly billing is the default, and on every plan and add-on it is 10× monthly (two months free, ~16.7% off). An add-on always bills on the same cadence as the plan it sits on.
The free trial
Every new shop starts on a 14-day free trial of the plan it signed up for, with no card required. Sign up from the Pro card and the trial is Pro — unlimited staff, customer history, deposits and SMS. Sign up from the Starter card and the trial is Starter. Sign up without choosing and you get Pro.
One limit applies to a Pro trial: SMS is capped at 25 messages, not the 500 a paid SMS add-on gets. Texts cost real money to send, and the cap is what lets us offer the trial without a card. Everything else is the full Pro plan. A Starter trial gets no SMS at all, the same as the paid Starter plan.
When the trial ends, a shop with no subscription falls back to Starter features. Nothing is deleted — staff beyond the first and your customer history are still there, they are just not usable until you subscribe.
Which plan for which shop
- Solo shop, no chemical services, no repeat clientele you want to track. Starter.
- Any multi-chair shop. Pro. The unlimited-staff line pays for itself.
- High-value services (color, tattoo, wedding hair). Pro plus deposits. The fee is cheaper than one canceled color job.
- You already lose no-shows to bad reminders. Pro plus SMS. Text reminders lift confirmation rates significantly over email alone.
Not on any plan
- Per-booking fees. You never pay us for a booking.
- Setup fee. You never pay us to onboard.
- SMS overage fees. If you hit 500 messages in a cycle, we pause SMS and prompt a top-up. You never wake up to a bill for extra texts.