SMS costs and limits
$5 for 500 messages a month. Top-up packs available if you run out.
The SMS add-on is Pro-only, and it is metered differently depending on which cadence you buy.
| Cadence | Price | What you get |
|---|---|---|
| Monthly | $5/month | 500 messages per billing cycle, reset each cycle |
| Yearly | $50/year | 7,000 credits granted up front, for the year |
The yearly pool is twelve months of the monthly allowance plus a thousand-message bonus for prepaying. It is a pool, not a monthly cap: an annual subscription renews once a year, so a per-month counter would only reset once a year, which would be worse than useless in a busy month. Unused credits expire with the period they were bought for.
Five hundred a month is roughly 250 bookings with both a confirmation and a reminder each.
When you run out
SMS pauses automatically for the rest of the period. Email carries on untouched, so confirmations and reminders still go out — customers who gave a phone number simply get them by email instead, and nobody is left uninformed. On monthly, the next cycle resets the allowance.
Top-up packs
Pro shops with the SMS add-on can buy one-time credit packs of 1,000 or 2,000 messages. Live pricing is on the Billing page in your dashboard.
Credits from a top-up carry over between cycles and are consumed after the monthly allowance, so buying a pack early in a busy month is not wasted if the month turns out quiet.
What counts as one message
One recipient, one segment — up to about 160 GSM-7 characters. A longer message that splits into two SMS counts as two credits. Accented characters and emoji shorten a segment considerably, which is the usual reason a message costs two credits instead of one.
Do held texts cost a credit?
Only when they send. A text held back by the shop's overnight quiet window costs nothing while it waits, and uses a credit when it goes out after the window ends, like any other message. If the booking has been cancelled or moved by then, the held text is not sent and costs nothing.