Data ownership

Your customers and their history are yours. Export anytime, no lock-in.

Every record you create in Booked is yours. Booked does not license, rent, or resell customer lists. The company you are is the one your customers see; there is no marketplace layer between you.

What "yours" means concretely

Why keying on email and phone matters

It is the difference between an export you can use and an export you cannot. A list keyed on a vendor's internal customer id is a list only that vendor can read; a list of names, emails and phone numbers imports into anything, including a spreadsheet. Booked's export is the second kind on purpose, and it is the same shape as the CSVs it imports from Square, Booksy, Vagaro and Fresha — because the tool you might leave for should be as easy to reach as the tool you left.

Your customers are not shared with anyone

Booking with your shop does not enrol a customer in Booked, and it does not put them in front of another shop. There is no directory, no cross-shop profile and no "customers who booked here also booked". Two shops using Booked hold two unrelated lists.

What Booked keeps for its own use

Operational logs — delivery status, error traces, aggregate usage — kept anonymized on a rolling window for reliability and abuse prevention. Booked does not read customer contact details or notes as a matter of course; access is restricted, logged, and audited.

If you leave

Export before you cancel. Data is retained for 60 days after the paid period ends and purged after that — see What happens if I cancel.

More in Evaluating Booked